A NEW ancestral tourism campaign has been set up to help visitors to Notts explore their family roots.
Groups including Experience Nottinghamshire, the Notts Family History Society, and the city and county councils have joined forces to form the Notts Ancestral Tourism Partnership.
The group has set up research tools and a website - www.nottinghamshireroots.co.uk – to help visitors trace the history of the county and their family history here.
Previous research has shown that ancestral tourists spend ten per cent more when they visit a place, and stay for longer in their destination.
Mark Dorrington, team manager at the Notts Archives, said that 75 per cent of visitors to the archives were family historians travelling from across the UK and overseas.
He said: "Archives, libraries and museums all have a role to play in assisting these ancestral tourists who also support the local economy by paying for overnight accommodation, eating in pubs and restaurants and shopping in local retail outlets."